As announced at the AGM and in the November newsletter, the Massage Association of Australia has a new logo.
The Massage Association of Australia (MAA) is excited to introduce its new logo, officially unveiled at the Massage26 AGM and Conference on 16–17 October.
This is an exciting milestone for our Association and an opportunity to reflect the direction in which we're heading: a modern, forward-thinking organisation that listens to its members, embraces improvement and is committed to supporting the growth and development of the massage therapy profession across Australia.
Our new identity represents our commitment to moving forward together, with our members continuing to be at the heart of everything we do.
Why have we introduced a new logo?
MAA is continually looking at how we can improve, grow and better support our members.
We recognise the importance of listening to member feedback, responding to the needs of our profession and ensuring that the Association continues to evolve alongside the industry it represents.
Our new logo reflects this forward-looking approach. It gives MAA a refreshed, contemporary identity that represents our commitment to progress, ongoing improvement, education and the future of massage therapy in Australia.
But this is about more than a new look. It's about the work we're doing to strengthen our Association, enhance the member experience and continue building meaningful opportunities for our members.
What does this mean for our members?
Our members remain at the centre of everything we do.
We are committed to listening to our members, understanding what matters to them and continually looking for ways to deliver greater value through membership.
This includes a continued focus on:
- Listening and responding: Taking member feedback seriously and using it to help guide improvements to the Association and its services.
- Education and professional development: Expanding educational opportunities, supporting continuing professional education (CPE) and helping members continue to develop their knowledge and skills.
- Connection and community: Creating opportunities for members to connect, share knowledge and build relationships across the profession.
- Improving the member experience: Reviewing how we communicate, deliver services and provide resources so that engaging with MAA is as useful and straightforward as possible.
- Supporting our profession: Continuing to represent and support massage therapists and contribute to the ongoing development of the industry.
We know that a strong Association is built by listening to the people it represents. Our members' experiences, ideas and feedback matter, and we want to continue building an organisation that reflects the needs and aspirations of its membership.
What's changing?
Over the next 6–12 months, we will gradually introduce the new MAA branding across our website, newsletters, member communications, educational resources, events and other Association materials.
This is a substantial transition, and we will work through it progressively to ensure the new identity is applied consistently.
During this time, you may see both the previous and new logos in circulation. Please don't be alarmed — this is completely normal during a changeover of this size.
There is no need for members to take any action. We appreciate your patience as we work through the process.
What's staying the same?
While our visual identity is evolving, the foundations of MAA remain firmly in place.
Our members come first. We remain focused on supporting the people and businesses that make up our membership.
Our commitment to the profession continues. We will keep working to support, represent and strengthen massage therapy in Australia.
Education remains a priority. We will continue to develop opportunities for learning, professional development and connection.
Your membership continues as usual. The introduction of our new logo does not change your existing membership or access to MAA services and benefits.
The new logo reflects our direction and aspirations, while our commitment to our members remains at the heart of the Association.
Thank you for being part of MAA
Change takes time, and meaningful improvement is an ongoing commitment. We appreciate the support, feedback and participation of our members as we continue to develop and strengthen the Association together.
We look forward to building on this momentum, creating more opportunities for education and connection, and continuing to listen to the people who make up our MAA community.
A new look. A commitment to continuous improvement. The same focus on our members.
Together, we're moving forward.